For Sales Leaders

Stop practising on real prospects

Every bad call costs you pipeline. New hires make their worst calls on your best leads. By the time they improve, you have lost deals you will never get back.

30 minutes free practice. No password or credit card required.

The hidden cost of undertrained reps

You already know the numbers. The question is whether you can afford to keep ignoring them.

3-6 months

Average time for a new rep to become fully productive. That is months of burned leads while they figure it out.

87%

Of sales training content is forgotten within 30 days. Traditional workshops do not stick without practice.

50%

Of prospects who take a bad first call will never engage again. You only get one shot at a first impression.

The math your CFO will ask about

If a new rep burns 100 leads before they are competent, and your average deal is worth $10,000, even a 5% conversion hit means $50,000 in lost pipeline per hire. Multiply that by the reps you onboard each year.

Give reps a safe place to fail

AI prospects that push back like the real thing. Unlimited practice before they touch your pipeline.

1

Rep starts a practice call

From their browser, anywhere, anytime. No scheduling required. The AI picks up in seconds and responds in real-time.

2

AI prospect pushes back

Realistic objections, sceptical responses, and genuine pushback. "Send me an email" gets harder to dodge here than in real life.

3

Detailed scorecard

Instant feedback on opening, discovery, objection handling, and next steps. Specific coaching, not vague "good job" platitudes.

No leads harmed

Every stumble, every awkward pause, every botched objection response happens with the AI, not with a real prospect.

By the time your rep picks up the phone for real, they have already made their worst mistakes somewhere safe.

Practice Call Score 74/100
Opening 8/10
Discovery 7/10
Objection Handling 6/10
Next Steps 8/10

Priority: Work on handling the "we're using a competitor" objection. You let them off the hook too easily.

Built for sales leaders who measure results

25+ realistic scenarios

Cold calls, discovery, demos, renewals, voicemail. Each scenario with multiple difficulty levels from "friendly prospect" to "nightmare mode."

AI that pushes back

Our AI prospects raise real objections: budget, timing, competitors, "send me an email." They do not hand your reps easy wins.

Detailed scorecards

Every practice call gets scored on opening, discovery, objection handling, and closing. Share scorecards with managers for targeted coaching.

Progressive difficulty

Start new hires on easy mode. As they improve, crank up the difficulty. Graduate them to nightmare mode before they go live.

Available 24/7

No scheduling required. Reps can practice before their morning coffee or at midnight before a big call. The AI is always ready.

Full transcripts

Review exactly what each rep said. Spot patterns, identify coaching opportunities, and track improvement over time.

What sales leaders say

"We used to lose 2-3 months of productivity with every new hire. Now they are making competent calls within weeks. The scorecards give me something concrete to coach on instead of vague impressions."
VP
VP of Sales
B2B SaaS, 25-person sales team
"My CFO asked how I would justify the training budget. Now I show him scorecard data and improvement curves. It is the first training investment I can actually prove is working."
SD
Sales Director
Financial Services, 40-person team

The business case writes itself

When you can quantify burned leads, the ROI is obvious.

Without structured practice

  • 3-6 months to full productivity
  • Hundreds of leads burned per new hire
  • No data on what is working
  • Manager time spent on role-play

With Cold Call Coach

  • Reps competent in weeks, not months
  • Mistakes happen on AI, not prospects
  • Scorecards show exactly where to coach
  • Managers focus on deals, not role-play

Stop burning leads on training

Try a practice call yourself. See the scorecard. Then decide if it is right for your team.

Start Free Demo

30 minutes free practice. No password or credit card required.