Grade Calls at Scale - AI-Powered Call QA

The QA bottleneck

You know your calls should be reviewed. But the maths does not work.

No time to listen

A 30-minute call takes 30 minutes to review. Your managers can listen to maybe 10 calls per week. Your team makes hundreds.

Inconsistent feedback

Different managers score the same call differently. Reps get confused by contradictory feedback. There is no single standard.

Blind spots everywhere

You sample 5% of calls. Problems hide in the 95% you never hear. Coaching gaps stay invisible until deals fall through.

How Call Insights works

Upload recordings. Get scorecards back. No manual review required.

1

Upload your call recordings

Send us recordings from your dialer, CRM, or phone system. Upload manually, connect via API, or use our Zapier integration for zero-touch automation.

We support all major audio formats. Most teams have recordings flowing in within hours of signing up.

Upload options

Manual upload via web UI

REST API integration

Zapier automation (no code)

Call Transcript Transcribed

Rep: "Hi, this is James from Acme. Do you have a quick minute?"

Prospect: "I'm actually quite busy right now..."

Rep: "I completely understand. Before I let you go, can I ask what your biggest challenge is with..."

2

AI transcribes and analyses

Your call is transcribed with speaker diarisation so you know who said what. Then AI grades the call against your scoring criteria.

Opening quality, discovery depth, objection handling, closing technique. Whatever matters to your team, we score it.

3

Detailed scorecard delivered

Within minutes, you get a detailed scorecard. Category scores, specific feedback, and key moments highlighted for review.

No more listening to 30-minute calls. Jump straight to the moments that matter, whether they were handled well or need coaching.

Scorecard 74/100

Opening & Hook 7/10

Discovery Questions 8/10

Objection Handling 6/10

Closing Technique 8/10

Webhook payload (call.graded)

{
  "event": "call.graded",
  "call_id": "call_xyz789",
  "agent_id": "agent_abc123",
  "overall_score": 74,
  "report_url": "https://..."
}

4

Results sent via webhook

When grading completes, we POST results to your webhook URL. Push scores to Salesforce, trigger Slack alerts, or update your internal dashboards.

Zero manual steps. Calls flow in, scores flow out. Your workflow stays uninterrupted.

Enforce your methodology

Your sales process is not generic. Your scorecards should not be either.

MEDDIC, BANT, Sandler, or your own framework - define the criteria that reflect how your team should sell
Custom category weightings - give more weight to discovery or compliance depending on what matters
Different scorecards per team - SDRs and AEs have different jobs, so score them differently

Sample Scorecard: MEDDIC Framework

Metrics identified 8/10

Economic buyer engaged 6/10

Decision criteria explored 7/10

Decision process mapped 5/10

Pain points uncovered 9/10

Champion identified 7/10

Built for your stack

Call Insights fits into your existing tools. No rip and replace required.

REST API

Upload calls programmatically. Get results via polling or webhooks. Full documentation and sandbox environment.

Webhooks

Get notified the moment grading completes. Push scores to Slack, update your CRM, trigger training workflows.

Zapier

No-code integration for teams without engineering resources. Connect your dialer in minutes.

CRM sync

Push scores directly to Salesforce or HubSpot contact records. See call quality alongside deal data.

Agent tracking

Link calls to agents via your external IDs. Track performance by rep over time. Compare against team averages.

Secure by default

Audio files deleted after processing. API keys can be scoped and rotated. Your calls stay private.

View API documentation

Built for sales leaders

If you are responsible for call quality, this is for you.

VPs of Sales

Get visibility into call quality without listening to recordings. Spot coaching gaps before they cost you pipeline. Prove training ROI with real data.

100% call coverage, not random sampling
Team-wide performance dashboards
Export data for QBRs and board meetings

Sales Enablement

Build scorecards that enforce your sales methodology. Track whether training translates to real call behaviour. Identify which skills need more focus.

Custom scorecards for your methodology
Skill gap analysis across the team
Surface calls that demonstrate best practices

Frontline Managers

Get objective data for coaching conversations. Know exactly which calls to review and which reps need attention. Spend coaching time on issues that matter.

Flag calls that need human review
Key moments highlighted for quick review
Track rep improvement over time

RevOps & Analytics

Integrate call quality data into your reporting stack. Correlate call scores with pipeline velocity and close rates. Build the data story your leadership needs.

REST API for data extraction
CRM field updates via webhook
Export to your BI tools

Want to practise before real calls?

Call Insights grades real calls. Our Practice feature lets your reps call AI prospects to sharpen skills before they get on the phones.

Learn about Practice

Ready to scale your call QA?

Stop sampling 5% of calls. Start grading them all. See what you have been missing.

Get Started with Call Insights

10 minutes to set up. See results on your first call.

You cannot coach everyone every day