AI Sales Roleplays & Sales Coaching

One platform for building a high-performing sales team. Practise with AI roleplays to sharpen skills. Grade real calls with Call Insights to scale coaching.

30 minutes free practice. No password or credit card required.

The problems we solve

Sales training has always had the same limitations. We built something different.

Your reps are burning leads

Every bad call costs you pipeline. New hires make their worst calls on real prospects. Your team needs practice, but not on your customers.

Safe environment to fail and learn

You cannot coach everyone every day

Managers have too many reps, not enough hours. Role-play takes senior people off the phones. Feedback is inconsistent and undocumented.

AI grades every call at scale

New hires take months to ramp

Traditional onboarding means listening to recordings and shadowing. It takes forever before new reps are confident on their own calls.

Structured, measurable practice from day one

You cannot prove training ROI

Finance asks for data. You have anecdotes. There is no way to measure if that expensive offsite actually improved anything.

Every call tracked, scored, and exportable

Feedback that actually tells you something

Every call generates a scorecard with specific, actionable critique

Example Scorecard

Practice Call with VP of Operations

64
out of 100
C+

Core Sales Skills

Opening & Hook 6/10
Discovery Questions 8/10
Objection Handling 5/10
Closing Technique 7/10

Communication Analysis

Confidence Level 6/10
Rapport Building 7/10

Advanced Analytics

Pro
68%
Talk Ratio
Too high. Aim for under 50%
4
Questions Asked
Weak discovery
1/3
Objections Handled
2 missed

Objection Breakdown

"We're already using a competitor" Handled
"It's not in the budget" Dropped it. Should have pivoted to value.
"Send me an email" Agreed too quickly. Try to keep them talking.

Key Moments

Opening: 6/10

You led with features. Lead with their problem instead.

When they mentioned their current provider

You panicked and started listing features. Next time, ask what's not working for them.

Top priority for next call

Practise the "feel, felt, found" framework for handling budget objections. Try: "I understand how you feel. Other VPs have felt the same way, and what they found was..."

Plus full transcript, advanced analytics, and personalized practice drills

Never burn another lead on a bad call

Browser-Based Calls

One click to start. No app to download. Practise at 6am or 11pm, whenever you need it.

Realistic AI Prospects

Sceptical executives, gatekeepers, price shoppers. Each one will test you differently.

Detailed Scorecards

Opening, discovery, objection handling, closing. See exactly what to fix.

Be ready for any conversation

25+ realistic scenarios across every conversation type.

Cold Calls

Open conversations

Discovery

Qualify opportunities

Demos

Present your product

Renewals

Retain and upsell

Voicemail

Leave compelling messages

Training that scales with your team

Managers cannot role-play with every rep every day. New hires cannot learn on real prospects. Your best reps need to stay sharp, not spend hours coaching others.

Cold Call Coach gives your entire team unlimited practice without pulling anyone off the phones.

50%
Faster ramp time for new hires
0
Burned leads during onboarding
100%
Visibility into rep performance
For Teams

Stop guessing which reps need coaching

Upload real call recordings and get AI-powered grading at scale. Spot coaching gaps before they cost you deals.

  • API access for automated grading
  • Webhook notifications when analysis completes
  • Team dashboard with agent performance tracking
Learn about Call Insights
Team Analytics
Last 30 days
Calls graded 847
Avg score 72 (+8)
Top performer Sarah M.

Train every rep, every day, without pulling anyone off the phones

Cold Call Coach External Trainers Manager Role-Play
Scales to whole team Expensive at scale Limited by manager time
Available on demand 24/7 By appointment When free
Consistent scoring
Performance data Every call tracked Session notes only Rarely documented
Cost model Pay per minute $500+ per session Manager salary
Protects real pipeline

Manager role-play pulls your best people off the phones. External trainers cannot be there every day.

Questions before you call

How realistic is the prospect?

Realistic enough to make you uncomfortable. It raises genuine objections, interrupts naturally, and will not give you an easy win. Many users say it is harder than their actual calls.

What if I sound terrible?

Good. That is why you are practising here and not on a prospect worth £50k. Sound terrible now so you sound sharp when it matters.

Do I need an account?

Yes, but signup takes seconds. Enter your name, email, and company. No password required. You get 30 free minutes to try it out.

What exactly do you score?

Opening strength, discovery quality, objection handling, talk ratio, rapport, and closing. Each section includes what you did, what you should have done, and how to practise it.

Is this a real person or AI?

It is AI. No human is listening unless you choose to share the transcript.

Is my data private?

Yes. Your calls and transcripts are private. We do not share your data or use it to train our models. You can delete everything at any time.

Your team could be practising right now

Every day without practice is another day of burned leads and slow ramp. Try it yourself, then roll it out to your team.

Start Free Demo

30 minutes free practice. No password or credit card required.