# Cold Call Coach

> AI sales roleplay and call grading. Salespeople practise cold calls, discovery calls and objection handling with realistic AI prospects in the browser, then get a scorecard with feedback. Teams upload real sales call recordings with Call Insights to have them transcribed and graded against their own scorecards.

## Key facts

- Practice runs in the browser. There is no app to install and no phone number to call.
- 25+ scenarios across five conversation types: cold calls, discovery calls, product demos, renewals and voicemail.
- AI prospects raise real objections, such as "we already use a competitor", "it's not in the budget" and "send me an email". They warm up only if the salesperson handles the call well.
- After each call the user gets a scorecard (opening, discovery, objection handling, rapport, confidence and closing, each scored out of 10), a full transcript and talk-ratio analytics.
- Teams can build custom scorecards for their own sales methodology, such as BANT or MEDDIC.
- Call Insights: upload real call recordings (file or URL) for transcription, grading, coaching feedback and webhook delivery. Available through the web app and a REST API with per-organisation API keys.
- MCP server: Claude, Cursor and other MCP clients can read Call Insights data (agents, scores, reports, transcripts) with an API key. The server is read-only.
- Recordings and transcripts are never used to train AI models.

## Pricing

- Pay as you go. There are no plan tiers or seat licences.
- £0.25 per practice minute and £2.00 per Call Insights report. US customers pay the same amounts in US dollars.
- New users get 30 free practice minutes. Sign-up needs a name, email address and company. No credit card is required.
- Teams can contact us for volume pricing.

## Pages

- [Home](https://coldcall.coach/index.md): Overview of practice calls and Call Insights
- [Pricing](https://coldcall.coach/pricing.md): Pay-as-you-go prices and free trial minutes
- [FAQs](https://coldcall.coach/faqs.md): How practice works, scoring, billing and privacy
- [Solutions](https://coldcall.coach/solutions.md): Overview of solutions for sales leaders
- [Protect your pipeline](https://coldcall.coach/solutions/protect-your-pipeline.md): A safe place for reps to practise before they call real prospects
- [Grade calls at scale](https://coldcall.coach/solutions/grade-calls-at-scale.md): AI review and scoring of real calls for teams
- [Ramp new hires](https://coldcall.coach/solutions/ramp-new-hires.md): Faster onboarding with realistic practice
- [AI vs traditional roleplay](https://coldcall.coach/comparisons/ai-vs-traditional-roleplay.md): How AI roleplay compares with manager-led roleplay
- [Contact](https://coldcall.coach/contact.md): Team and volume pricing enquiries

## Use cases

- [Sales onboarding](https://coldcall.coach/use-cases/onboarding.md): Help new hires ramp up with realistic practice
- [Pre-call warm-up](https://coldcall.coach/use-cases/pre-call-warmup.md): Short practice sessions before important calls
- [Skill development](https://coldcall.coach/use-cases/skill-development.md): Ongoing training for experienced reps
- [Sales hiring](https://coldcall.coach/use-cases/hiring.md): Assess candidates with the same roleplay scenario
- [QA at scale](https://coldcall.coach/use-cases/qa-at-scale.md): Grade and analyse real sales calls across a team

## Industries

- [SaaS](https://coldcall.coach/industries/saas.md): Discovery and demo coaching for SaaS sales teams
- [Insurance](https://coldcall.coach/industries/insurance.md): Objection handling practice for insurance agents
- [Recruiting](https://coldcall.coach/industries/recruiting.md): Business development and candidate call practice for recruiters
- [Real estate](https://coldcall.coach/industries/real-estate.md): Seller call and instruction practice for estate agents
- [Financial services](https://coldcall.coach/industries/financial-services.md): Prospecting practice for financial advisers
- [Professional services](https://coldcall.coach/industries/professional-services.md): Call review for consulting, accounting and agency teams

## Blog: Sales Techniques

- [Account Research That Actually Matters: What to Look For Before Sales Calls](https://coldcall.coach/blog/account-research-that-matters.md): Most pre-call research is superficial. You check the LinkedIn, skim the website, and feel prepared. Here's how to research in ways that actually change your conversation.
- [The Power of Silence in Sales Conversations](https://coldcall.coach/blog/power-of-silence-in-sales.md): Most salespeople talk too much. The best ones know when to stop talking and let silence do the work. Here's when and how to use silence strategically.
- [How to Recover a Stalled Deal (Before It Dies Completely)](https://coldcall.coach/blog/recovering-stalled-deals.md): Deals stall for predictable reasons. Understanding why lets you intervene before it's too late. Here's a framework for diagnosing and reviving stuck opportunities.
- [Reading Buying Signals Over the Phone](https://coldcall.coach/blog/reading-buying-signals.md): Without body language, you're relying on verbal cues to know if a prospect is interested. Here's what to listen for.
- [Building Rapport in Under 60 Seconds](https://coldcall.coach/blog/building-rapport-quickly.md): You don't have 15 minutes to build rapport on a sales call. You have about a minute. Here's what actually works in that window.
- [The Multi-Threaded Deal: Why Single-Champion Selling Is a Losing Strategy](https://coldcall.coach/blog/multi-threaded-deals.md): Deals with one contact close at half the rate of deals with multiple contacts. Here's how to build relationships across the buying organisation and why it matters.
- [How Many Times Should You Follow Up? The Data on Persistence vs Pestering](https://coldcall.coach/blog/sales-follow-up-cadence.md): Most reps give up after 2-3 attempts. Most deals close after 5-8 touches. Here's how to follow up persistently without becoming annoying.
- [Discovery Questions That Actually Reveal Pain (Not Just Information)](https://coldcall.coach/blog/discovery-questions-that-reveal-pain.md): Most discovery calls gather data. Good discovery calls uncover emotion. Here's how to ask questions that reveal what prospects actually care about.
- [AI Sales Call Training: How AI Analyses Calls and Improves Performance](https://coldcall.coach/blog/ai-sales-call-training.md): AI can analyse sales calls to identify patterns, provide feedback, and coach reps. Real-time vs post-call approaches, key metrics tracked, and how to build an effective AI call training programme.
- [How to Make a Follow-Up Sales Call That Books Meetings](https://coldcall.coach/blog/how-to-make-follow-up-sales-call.md): Follow-up calls fail when they're vague check-ins. Here's how to structure follow-up calls that actually move deals forward and book meetings.
- [What is an SDR in Sales? The Complete Guide](https://coldcall.coach/blog/what-is-an-sdr-in-sales.md): SDR stands for Sales Development Representative. Learn what SDRs do, how they differ from AEs, typical salaries, and why this role is the most common entry point into tech sales.
- [How to Make an Effective Outbound Sales Call](https://coldcall.coach/blog/effective-outbound-sales-calls.md): Not all outbound calls are cold calls. Learn how to approach warm calls, callbacks, and scheduled calls differently for better results.
- [How to Make a Cold Call: Step-by-Step Guide for Beginners](https://coldcall.coach/blog/how-to-make-a-cold-call.md): A practical, step-by-step guide to making your first cold calls. From research to dial to close, everything a beginner needs to start booking meetings.
- [Real-Time AI Sales Coaching: When Live Prompts Help (and When They Don't)](https://coldcall.coach/blog/real-time-ai-sales-coaching.md): Real-time AI coaching feeds reps live prompts during calls. Here's how it works, which tools offer it, and when it actually helps versus distracts.
- [The Biggest Mistake New SDRs Make on Cold Calls](https://coldcall.coach/blog/biggest-mistake-new-sdrs-make.md): After listening to thousands of cold calls, one mistake stands out above all others. It's not what you'd expect, and it's fixable in a week.
- [Getting Past Gatekeepers Honestly](https://coldcall.coach/blog/getting-past-gatekeepers.md): Forget the tricks and manipulation tactics. Here's how to work with gatekeepers honestly, and why that actually works better.
- [The Complete Cold Call Practice Strategy for 2026](https://coldcall.coach/blog/cold-call-practice-strategy-2026.md): Most sales training fails because it focuses on knowledge, not skill. A complete framework for practising cold calls effectively.
- [What is AI Sales Coaching?](https://coldcall.coach/blog/what-is-ai-sales-coaching.md): AI sales coaching uses artificial intelligence to analyse sales conversations and help reps improve through practice, feedback, and call grading.
- [Voicemails That Get Callbacks](https://coldcall.coach/blog/voicemail-that-gets-callbacks.md): Most sales voicemails get deleted within 3 seconds. Here's how to leave messages that make prospects curious enough to call back.
- [The Art of the Second Call](https://coldcall.coach/blog/art-of-the-second-call.md): First calls get all the attention. But second calls are where deals actually move forward. Different stakes, different approach.
- [The First 30 Seconds of a Cold Call](https://coldcall.coach/blog/first-30-seconds-cold-call.md): You have half a minute before they decide to keep listening or hang up. Here's how to use those 30 seconds to earn the next 30.
- [What Separates Good Discovery Calls From Great Ones](https://coldcall.coach/blog/good-discovery-vs-great-discovery.md): Good discovery gathers information. Great discovery changes how the prospect sees their problem. Here's the difference.

## Blog: Scripts & Frameworks

- [Your Demo Is Probably Too Long (And Here's What to Cut)](https://coldcall.coach/blog/your-demo-is-too-long.md): The average product demo runs 47 minutes. The average attention span is nowhere near that. Here's how to deliver demos that actually keep people engaged.
- [Questions You Should Never Ask on a Cold Call](https://coldcall.coach/blog/questions-never-ask-cold-call.md): Some questions kill cold calls instantly. Others just waste time. Here's what to avoid and what to ask instead.
- [Should SDRs Use Scripts or Go Off-the-Cuff?](https://coldcall.coach/blog/scripts-vs-off-the-cuff.md): The scripts debate has two camps, and both are wrong. The answer depends on what stage of development the rep is in and how you define 'script' in the first place.
- [AI Sales Training Role Play: Practice Without Burning Real Prospects](https://coldcall.coach/blog/ai-sales-training-role-play.md): AI role play lets reps practise cold calls, discovery, and objection handling with bots that respond realistically. How it compares to peer practice and when to use each.
- [The Complete Guide to Cold Calling in 2026](https://coldcall.coach/blog/complete-guide-cold-calling-2026.md): Everything you need to know about cold calling in 2026. From preparation and openers to objection handling and follow-up.
- [47 Cold Call Scripts That Work](https://coldcall.coach/blog/47-cold-call-scripts.md): 47 battle-tested cold call scripts for every situation. Opening lines that get attention, objection responses that work, and closes that book meetings.
- [How to Practise Cold Calling](https://coldcall.coach/blog/how-to-practise-cold-calling.md): Seven practical methods to improve cold calling skills through deliberate practice, from roleplay to AI practice tools.
- [Cold Calling Scripts That Actually Work in 2025](https://coldcall.coach/blog/cold-calling-scripts-that-work.md): Proven cold calling scripts based on analysis of thousands of practice calls. Includes openers, gatekeeper scripts, and objection handling.

## Blog: Objection Handling

- [Handling 'Let Me Think About It' Without Being Pushy](https://coldcall.coach/blog/handling-let-me-think-about-it.md): When prospects say they need to think about it, something is holding them back. Here's how to surface the real concern without coming across as desperate.
- [How to Handle 'We Already Use a Competitor' Without Bashing Them](https://coldcall.coach/blog/handling-competitor-objection.md): When prospects mention a competitor, most reps either panic or start trash-talking. Both approaches fail. Here's what to do instead.
- [How to Handle 'We Don't Have Budget' (Without Offering Discounts)](https://coldcall.coach/blog/handling-budget-objections.md): Budget objections are rarely about budget. Here's how to figure out what's really going on and what to do about it.
- [Handling 'Your Price Is Too High' (It's Not Really About the Number)](https://coldcall.coach/blog/handling-price-too-high.md): Price objections are almost never about the actual price. They're about value perception, comparison, or negotiation tactics. Understanding which one you're facing changes your response.
- [How to Handle 'I'm Not Interested'](https://coldcall.coach/blog/handling-im-not-interested.md): The 'I'm not interested' brush-off isn't really an objection. Here's what's actually happening and how to respond without killing the conversation.
- [Handle Every Cold Call Objection](https://coldcall.coach/blog/handle-every-cold-call-objection.md): Complete guide to handling cold call objections. Scripts and frameworks for budget, timing, competition, gatekeepers, and every brush-off you'll encounter.

## Blog: Mindset & Confidence

- [The Monday Problem: Why Your First Calls of the Week Are Terrible](https://coldcall.coach/blog/monday-problem.md): Monday calls have lower connect rates and worse outcomes. But the problem isn't Monday. It's what happened over the weekend.
- [When to Walk Away From a Deal](https://coldcall.coach/blog/when-to-walk-away.md): Not every prospect is worth chasing. Knowing when to quit is a skill most salespeople never develop. Here are the signs.
- [What Your Voicemail Tone Says About You](https://coldcall.coach/blog/voicemail-tone-matters.md): Prospects form an opinion in the first three seconds of your voicemail. What they hear in your voice matters more than what you say.
- [Dealing With Rejection in Sales](https://coldcall.coach/blog/dealing-with-rejection-in-sales.md): Every salesperson gets rejected. A lot. The difference isn't avoiding rejection, it's how quickly you recover. Here's what actually helps.
- [Sales Anxiety: How to Beat It](https://coldcall.coach/blog/call-reluctance-how-to-beat-it.md): That tight feeling before a sales conversation isn't weakness, it's biology. Here's what's actually happening and how to work with it, not against it.

## Blog: Data & Insights

- [How Do You Measure Cold Call Quality (Not Just Quantity)?](https://coldcall.coach/blog/measuring-cold-call-quality.md): Activity metrics are easy to track but miss what matters. Here's how sales leaders actually measure whether their team's calls are any good.
- [12 AI Use Cases in Sales That Actually Work in 2026](https://coldcall.coach/blog/ai-use-cases-in-sales.md): Practical AI applications for sales teams in 2026. From lead scoring to conversation intelligence, what's working and what's overhyped.
- [Best Sales Simulator Software in 2026: Practice Before You Pitch](https://coldcall.coach/blog/best-sales-simulator-software.md): Compare 10 sales simulator tools for practising calls, demos, and objection handling. AI-powered options for SDRs and sales teams.
- [AI Sales Training Software: Categories, Platforms, and How to Choose](https://coldcall.coach/blog/ai-sales-training-software.md): AI sales training software covers simulators, conversation intelligence, and AI-enhanced LMS platforms. What each category does, top options in each, and how to evaluate them.
- [What Is an AI Sales System? Components, Benefits, and Build vs Buy](https://coldcall.coach/blog/ai-sales-system.md): An AI sales system integrates multiple AI tools across prospecting, coaching, conversation intelligence, and CRM. How the pieces fit together and whether to build or buy.
- [What to Look for in AI Sales Coaching Software: A Practical Evaluation Guide](https://coldcall.coach/blog/what-to-look-for-ai-sales-coaching-software.md): Choosing AI sales coaching software? Match tool type to your goal, check integrations, and watch for red flags. Here's what actually matters in the selection process.
- [How AI Sales Coaching Uses Data to Improve Rep Performance](https://coldcall.coach/blog/ai-sales-coaching-data-analytics.md): AI sales coaching pulls data from calls, CRM, and email to find patterns. Here's what data sources matter, what insights they generate, and what to ask about privacy.
- [Best AI Sales Coaching Tools in 2026](https://coldcall.coach/blog/best-ai-sales-coaching-tools-2026.md): Comparing 14 AI sales coaching platforms and apps in 2026. What each tool does best, pricing, and which one fits your team. No hype, just honest analysis.
- [How Long Should It Take to Ramp a New SDR?](https://coldcall.coach/blog/how-long-to-ramp-new-sdr.md): Sales leaders share wildly different answers. Some say 30 days, others say 9 months. Here's what the data suggests and what actually affects ramp time.
- [50,000 Practice Sessions: 2026 Data](https://coldcall.coach/blog/cold-call-practice-data-2026.md): We analysed 50,000 practice sessions on Cold Call Coach to understand how salespeople actually improve. Here's what the data reveals about deliberate practice.
- [The Best Time to Cold Call (It's Not When You Think)](https://coldcall.coach/blog/best-time-to-cold-call.md): Everyone quotes the same study about Wednesday at 4pm. Here's what actually matters about call timing and why the 'best time' advice is mostly wrong.
- [Why Nobody Answers Your Calls Anymore](https://coldcall.coach/blog/why-nobody-answers-calls.md): Connect rates have dropped 50% in five years. Spam filters, remote work, and caller ID changed everything. Here's how to adapt.
- [Why Most Sales Training Doesn't Stick](https://coldcall.coach/blog/why-sales-training-doesnt-stick.md): Companies spend billions on sales training. Most of it is forgotten within a month. Here's what the research says about why, and what actually works.
- [What Enterprise Buyers Really Want](https://coldcall.coach/blog/what-enterprise-buyers-care-about.md): Enterprise buyers prioritise risk over features. They care about safety, not optimisation. Here's what shapes their decisions.
- [The Psychology of Pricing Conversations](https://coldcall.coach/blog/psychology-of-pricing-conversations.md): Pricing isn't rational. Buyers decide based on anchoring, framing, and loss aversion. Understanding this changes everything.

## Changelog

- [Ask Claude and other AI assistants about your calls](https://coldcall.coach/changelog/mcp-server.md) (2026-10-13): Connect Claude, Cursor or any MCP-compatible AI assistant to your Call Insights data and ask about scores, reports and transcripts in plain English.
- [Google Meet Recording Import](https://coldcall.coach/changelog/google-meet-integration.md) (2026-01-20): Connect your Google account and import Meet recordings for transcription and grading without downloading anything.
- [Browser Practice and Scorecard Templates](https://coldcall.coach/changelog/browser-practice-and-upload-ui.md) (2026-01-15): Start practice calls from your dashboard, create scorecards from proven frameworks like MEDDIC and BANT, and upload recordings without touching the API.
- [Interactive API documentation](https://coldcall.coach/changelog/api-documentation.md) (2026-01-14): Browse our API docs without leaving your dashboard, with code samples in 8 languages and one-click markdown export for AI assistants.
- [Compare performance across your team](https://coldcall.coach/changelog/team-analytics-improvements.md) (2026-01-05): Compare performance across agents and time periods. Filter by date range, agent, or scorecard to spot trends and identify coaching opportunities.

## Optional

- [Terms of service](https://coldcall.coach/terms.md)
- [Privacy policy](https://coldcall.coach/privacy.md)